100% Pure is an Oragnic beauty company that was founded in a Napa, California farmhouse in 2005 and now based in Silicon Valley, 100% PURE® is an organic cosmetics beauty firm focused on providing healthy skin care, color cosmetics plus bath and body products. Completely free of all harmful toxins, 100% PURE® is a healthy and pure line of nourishing personal care items made only with the highest quality ingredients. 100% natural and 100% cruelty-free, all products are completely, 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. Beauty, as pure as it is powerful. Truly, health food for your skin.

About Susie Wang
Co-founder. A force-of-nature & prolific product developer, who is constantly discovering, creating and innovating.


100% PURE PROMISE
We're purists; we believe you should be 100% satisfied with your beauty products. And because our products work, it's easy to stand behind them 100%.

100% Satisfaction

Love it or bring it back – pure and simple. We’ll take any product back within 30 days, even if it’s partly used. After a few weeks of use, you’ll know if it’s right for you. If it’s not, we’re happy to replace it with something else or give you a refund.
100% Free Shipping

Because, of course. We’re like you; we enjoy going straight to the good stuff through companies we trust. So having your favorite products arrive on your doorstep free of charge knowing it’s 100% guaranteed is pure perfection.

100% Free & Easy Returns

You’ve got better things to do with your time – that’s why returns are easy and on us. Simply log in to your account, bring up your purchase history, and print a free return label. Start a Return.
100% Purist Rewards Program

You don’t even have to join to become a Purist. It’s simple: spend one dollar with 100% PURE®, and get one Purist Point. Points add up fast, and you can cash them for benefits and perks that go beyond the (pointless) sample sizes you find elsewhere.